How on earth does that work?
It’s a familiar question to be honest. And the answer is… surprisingly well, given that Jordan and I are like chalk and cheese. In fact, it’s our recipe for success – as we play to our individual and synchronised strengths.
And we’re not on our own. If you ask Google how many UK businesses are run by couples, you’ll see a pretty impressive number – around 1.4 million! So, it’s probably fair to say that a husband-and-wife team can go together like the proverbial ‘horse and carriage’. We’ve been working together now for nine-years – totalling more than 3000 days – and in that time, we’re super proud of what we’ve achieved.
Here’s how we make it work:
- We really do play to our strengths. We concentrate on what we’re good at – and then we meet in the middle. Jordan oversees the construction side of the business. He’s technical. He’s a natural problem solver. He directs the logistics of a project and engages with our clients. Whereas I lead on Enrok’s marketing and social media, HR, accounts and business development. So, a bit Yin and Yang. I think I’m Yin!
- We share the same vision for success. The same values and goals. The good days – and the not so good days. We understand that each and every challenge helps us to grow and for that we are grateful. Occasionally, personal and professional pressures become intermixed, and it can be hard not to take home ‘work issues’ – especially if there’s an ‘elephant in the room’ discussion to be had! On the flip side we recognise and celebrate success together –and, with our awesome team. Trust is another biggie, which we have in abundance.
- We don’t stand still. Yes, we have a robust business strategy – but its fluid too, which means we’ll change it as events in our business That’s why Enrok has grown and keeps on growing. To give you an example, we’ve built our entire reputation on developing residential new builds, but we’re continuing to expand into the commercial market – solely through recommendation and referrals. Our recent commercial projects include a multi-million-pound medical centre and sports pavilion – and there’s more in the pipeline.
- We recruit well. We’ve significantly expanded the team bringing additional expertise right across the board. Projects they’ve been involved with include the Merry Hill Shopping Centre in Brierley, the conversion of an old hospital into some amazing apartments in Dudley, and the new Coleman Mustard factory in Burton. Developing our team has increased our capability and know-how in retail, industrial development, as well as refurbishments andheritage projects.
I think I’ve said this before, I used to wrestle with being part of a husband-and-wife team. Not now though. We’re much more than that. We’re a family run construction firm with a respected and recognised brand, backed-up with an incredibly talented team. That’s why our clients work with us. We’re not just passionate about what we do – we’re good at it.
Although Jordan and I are like apples and oranges – it works brilliantly. Don’t get me wrong – there are times when I’m trying hard to concentrate on something and all I can hear is Jordan breathing. Pretty annoying really. Still, I wouldn’t change him for the world. I wonder if he’d say that about me. Jordan….